Pay-Per-Click (PPC) Management

PPC Advertising Works

PPC advertising can be one of the most productive methods of marketing for any online business. 

Keyword Discovery: Determine exactly what keywords are the most beneficial. We target keywords that will benefit the company in the short term (3 months), mid-range (7 months), and long term (1 ½ years). The point is to target keywords that bring traffic and increase your leads & conversions without breaking the bank.

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Account Setup & Bid Management: We will set up your search campaign to appear on search engine. Additional ad copy usually is developed to increase click through rates and lower cost per click. Your internet marketer will advise on additional landing pages that may need to be created increasing the quality score on Google Adwords.

Account Maintenance: Monthly maintenance is performed to add/delete keywords, edit content, edit/pause ad groups, and make necessary adjustments for improvement of the campaign.  Paid search campaigns can deliver targeted pre-qualified website traffic, but the data obtained from the campaign can help make more informed decisions related to the business market and implementing a natural search campaign.

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Monthly Reporting: Your internet marketer will deliver a custom report every month including an overview of the project status, work performed during the period, work planned for next period, a ranking report, paid search campaign data, and reports from Google Analytics on traffic and conversions if available.