Jeff Foster

GOAL The objective of this tutorial is to show you how to improve your SEO research by using Google’s advanced search operators. If you are someone doing internet market research, advanced searching techniques will save a great deal of time and effort finding specific information. For business owners, one very easy-to-use and helpful advanced operator […]

GOAL Track all keywords & locations that your business serves Compare current local search engine rankings with past rankings See when your business is ‘mentioned’ in local directory results STEP 1. REGISTER AT BRIGHTLOCAL.COM Sign up for Bright Local’s Free 30 day trial of Local Search Rank Checker STEP 2. ENTER IN SEARCH TERMS Open […]

GOAL This tutorial has two main objectives: Find any 404 error pages of your competitors. Determine if you should re-build the content of those pages and, if so, how to reach out to those who linked to those 404 pages and bring those links to your site. Competitor pages that no longer exist can provide […]

GOAL After completing this tutorial you will know how and where to find questions people are asking online and how to offer solutions full of relevant content. Once you have the questions and answers, you can publish the information in many different formats including newsletters, blog, case studies, forums, contests, e-books, resource center, magazines, editorials, […]

GOAL If you’re creating lots of content, on-going topic ideas can be a real problem. This tutorial will show you how to cultivate ideas based on current trending topics. You’ll learn to utilize various online sites to develop informational or resourceful content for your website, newsletters, blog, case studies, forums, contests, e-books, resource center, magazines, […]