Jeff Foster

Goal The objective of this tutorial is to help you determine which of your web pages need to be optimized for search rankings and to show you how to create a document to keep this information organized. Step 1. Sign up for SEOMoz’s On-Page Optimization Tool Sign up here. With this tool you can see […]

Goal Once you determine the keywords you want to rank for on the search engines, your next step is to match, or map, those keywords to your web pages. Keywords can be mapped to your main web page or to internal pages. Step 1. Identify All Your Current URLs Add the URLs to your ‘On […]

Goal There are two purposes to checking each of your local business listings and making the appropriate changes. One reason to verify that all of your business information is accurate is to ensure that Google knows that each of the business listings belongs to a single company – yours. Also, correcting any outdated, duplicate or […]

Goal The purpose of identifying the sites in which your company information is listed is to determine that the information is displayed accurately and that your business has the same visibility, if not more, than your competitors. Organizing the information you find as you identify directory sites that have listed your company is an imperative […]

Goal Our goal is to generate a list of categories that your competitors have. This will help you choose the right categories to enter into Google Places. The final product should look something like this: Step 1. Find competitors The first thing you want to do is make a list of competitors. You may already […]