Brand Advocate: Ellen Deegenres
Company: Samsung
Sponsored Social Media: Tweet
Ellen Degeneres in a similar way and she landed a home run at the Oscars. Was Samsung or Ellen in violation of the new FTC social media guidelines that regulate full disclosure of a sponsored tweets happen if money changes hands? No action was taken even though Ellen didn’t add #ad in her tweet nor any disclosure that Samsung was paying money for this sneaky ‘social media campaign.’ Was it because of Ellen’s celebrity status or because it was ‘unplanned’ and ‘spontaneous?’ Either way Samsung walked away with what some are saying “A billion dollars in marketing value.”