Future of Search Engine Marketing in 2011

SEOMOZ just had a HUGE study of the future of SEO and here are the findings:

SEO strategies on the decline:

• exact match domain names
• effectiveness of paid links
• anchor text in external links

WebBizIdeas.com summary:  basically building crappy links in article directories & paid links are coming to an end

SEO strategies on the increase:

• content readability / usability / design
• usage dat (CTR, bounce reate, etc…) (big increase)
• social signals at domain level (will increase the largest)
• analysis of perceived value to users (will increase the largest)
• social signals at a page level (will increase the largest)

WebBizIdeas summary: If people actually want to find, read, and use your website it is going to rank #1.

Here is SEOMOZ Full Report: