GlenboorkLumber.com was a client who had an outdated website and was in need of a revamped content management system that would be easy to update as well as search engine friendly. After consulting with the client to learn more about the kinds of services that they provided, we were able to figure out the best way to display their services by altering their corporate web design.
When altering the corporate web design for this Minnesota lumber yard, we stuck with the client’s original colors of red, white and blue. We then determined what the main aspects of their business were and made sure that these various aspects were displayed prominently on the site. These business aspects included the following: multiple locations, calls to action, products and services, and establishing company credibility. In order to display their locations, we put the information for the locations in the header of the page. Next, we created easy to navigate dropdown menus so that potential customers would be able to view all of their products and services. Finally, we created a news section in order to display upcoming events. To ensure our web design met the clients expectations we first built a web prototype.
The previous corporate web design of this particular client was old and outdated and failed to show the client’s size and reputation in the lumber industry. Additionally, the old design was not user-friendly and resulted in visitors to the site being confused about what the client had to offer. For this, and other reasons, we had to make sure that the new corporate web design captured the client’s vision. In order to accomplish this, we planned out the website prior to building it. Working with the client’s sales manager, we made sure that we had an understanding of all of the client’s products and services as well as what they wanted to say on the website. Afterwards, our website architect was able to successfully plan out the flow of the new and improved website within a wireframe.