NPV, Buzz on a comback, Attorney’s spend money on digital and cause marketing.
Is buzz on it’s way for a comeback? Tech blogger Robert Scoble appears to think Buzz may be ready for a comeback (it did start with much hype, but that has since faded out for the most part). He wrote an interesting post highlighting 9 reasons why such a comeback could be possible. Among these are superior mobile features (compared to other social networks), the addition of features in general (he says its getting “close to matching FriendFeed”, a service Facebook found significant enough to acquire itself), a good search tool, and possible SEO opportunities to name a few.
The New York-based plaintiffs’ firm set up websites with names like bigspills.com, oilspillclaims.com and oil-rig-explosions.com, and it filled them with news related to the disaster and invitations for visitors to provide their names and contact information. More than 1,000 people have now completed the forms on the websites, and Parker Waichman, which has 23 lawyers, has filed about a dozen suits related to the oil disaster.
Cause marketing. As the popularity of social media continues to grow, the opportunity for having millions of eyeballs engaged and pushing an organization’s messaging or specific cause is moving marketers to constantly devise new strategies for driving the call to action. View this story here also a good example of this Toms Shoes.