Image coutesy of Burt K
Business is increasingly moving to social media. This allows business of any size to engage directly with their target market and done correctly can create a lasting relationship. We wanted to highlight a story from TechCrunch and it’s overview of six business case studies.
Out Take
It’s great to see case studies like this popup. One of the things we like to do with case studies is to tear them apart and find one thing that we can take an employee in our own business. Years ago when I started reading business books I made a practice to write down key ideas that go beyond that—find ways that I could implement these ideas in my business professional life. We suggest you do the same thing with the six case studies.
Google Seller Ratings
Google introduced seller ratings to its growing lot of ad extensions last month. In addition to titles, prices, and thumbnail images, a searcher now gets treated to a 1 to 5 scale indicating past customers’ satisfaction with a particular merchant. A great roundup from Paul Burani on this move.
Our Take
As with all things Google you know this went through a series of testing. As Facebook steamrolls towards 500 Million members and super high engagement Google house to take notice. The next step for Facebook could be merging social media and shopping. We already know that one of the biggest reasons why people choose to follow companies and Brands within social media is for special deals in special offers.
Is it that far of the leap to think that this could be used as a direct channel for sales. Now we know social media is not for selling but if it was inherent within the experience this could be a game changer. All we have to do is look towards games like Farmvillle to see how social media has changed a dynamic. Social networks have virtually made some of the biggest names in the casual gaming world. Why couldn’t this be done for E-commerce?