This report touched on the fact that Q2 & Q3 of 2008 has seen a decrease in online retail growth. In fact they showed since Q4 of 2007 the growth rate has significantly gone down from 19% to 6%. Gian Fulgoni, Co-Founder and Chairman of Com Score, touched on how offline retail spending was dragging down online retail sales. This was actually a good bit of data to hear since we had seen slower growth in sales despite increase traffic for our site, Wholesale Keychain.
The Rich are Still Spending Online!
I thought it was about right that the growth in higher income households saw a 15% increase in spending while the rest of the market segments saw a 3% increase.
What does this data tell Internet Entrepreneurs?
If you are looking to break into the Job Portal industry now would be the time. Monster.com, CareerBuilder, and CraigsList all are criticized for SPAM. If you have a bright idea on how to counter-act Job Posting SPAM and the capital to compete taking advantage of the “fear” of job security is at hand. If you are a strong writer and have experience, knowledge, and passion to help others starting an informative website in the Job Search, Financial, or Real-Estate Market would be a great idea. Affordable web content management software would allow anyone to start this type of internet business. Another segment not shown but discussed is the LARGE increase in classified sites; makes sense with the economy.
Sales Increases & Decreases by Category
Where to put your marketing dollars?
It isn’t any secret that search engines dominate online referrals, leads, and sales. This graph shows that 52.7% of referrals came from Search/Navigation. It wouldn’t be a bad time to look into internet marketing services & internet consulting services.