Multiple high quality images are the secret to any great jewelry website. When I was ring shopping with my fiancée we must have looked at twenty different websites. The jewelry websites that kept our interest and got our business had high quality images. They didn’t have any crazy coding or fancy ecommerce application. They were really simple with multiple images at different angles.
Keeping it simple focused our attention on the jewelry and if we wanted to purchase or not. We could easily see pieces we liked and examine them in more detail. The most important part about high quality images was it showed the differences between the jewelers. We could see the craftsmanship between the different jewelry. Without the high quality images all the jewelry would have looked the same to me.
Some of the websites had rotating features that panned around the entire piece of jewelry. That’s a great feature but doesn’t need to be there if you’re on a budget.
Here are some examples of sites with high quality images and some with low quality images. Which would you purchase from???
HIGH QUALITY IMAGES
LOW QUALITY IMAGES AND TOO COMPLICATED