What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play....

Influencer marketing, also known as blogger outreach, or sponsored media is a rapidly emerging, fast paced, cutting edge technique that is (on the scale of the internet) incredibly un-tapped. Now don’t get me wrong, thousands of bloggers are doing this...

A look into Influencer Marketing People tend to pay more attention when products are being recommended by someone they know and look up to, even recommendations from friends and family members. Recommendations are known to be more believable and genuine,...

Brand Advocate: David Ortiz aka 'Big Papi' Company: Samsung Sponsored Social Media: Tweet David Ortiz or ‘Big Papi’ from the Boston Red Sox took a selfie of himself and President Obama with a Samsung phone in front of the white...

Brand Advocate: Ellen Deegenres Company: Samsung Sponsored Social Media: Tweet Ellen Degeneres in a similar way and she landed a home run at the Oscars.  Was Samsung or Ellen in violation of the new FTC social media guidelines that regulate full...

Would you be willing to receive free products from companies to review and give away on your blog if you could bring home an extra $500 to $2,000 each month in advertising dollars? Current marketing analysis shows that businesses promoting...

Consider this scenario. You put up a lot of effort for writing ads. Right from headline to body copy, you don’t miss an inch of space. You are crisp, clear and to the point. Why then, do you not show...

Believe it or not, one of the best ways to get increased exposure for your company is to publish content on websites other than your own. Are you thinking, "Who the heck would let me do that?" The answer is...

The SEO world has been changing of late, especially since the release of Google's recent Panda and Penguin updates. One major shift has been in how Google tracks and analyzes internal keyword links on websites and online publications. Gone are...

Today’s hot topic is how SEO is shifting from being a back-office operation of applying formulas to a website, blog, or other block of online text to a very social one based on online PR. To get an idea of...