Most bloggers & influencers are aware of the FTC’s .com disclosure guidelines but are unsure on the best way to disclose on a social media account and their blog.  To help you disclose that you received a free product or were paid to promote...

Want to buy a "sponsored post" on Business Insider?  BI Studios is the department within Business Insiders Marketing Department that sells & manages the site's sponsored advertising. BI followers the trend of many other large publications that have created a separate...

How Does Google Disclose Sponsored Ads? Does Google have a sentence next to each "sponsored" search engine listing saying, "I received payment from this brand in exchange for putting this ad here."  That sounds silly, they just put a pretty...

By now you have seen brands spanning almost every industry tapping into the influencer marketing world. Major brands like Walmart, Target, Samsung, BMW, and GE are writing some heavy checks to influencers with the right set of qualifications. Small time...

Publishers are adopting this crazy marketing phenomenon that’s occurring across all industries. You’ve probably heard of it. It’s something called “sponsored content” and everybody is doing it. From old internet stalwarts like Yahoo, to young and disruptive publications like Buzzfeed,...

Let’s say that a company that makes products or services in your niche reaches out and you agree to create a sponsored content piece. Awesome! The client then sends you the product or gives you access to the service, plus...

What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play....